CHANEL
FACTORY 5
To celebrate the iconic Chanel N° 5 and the hundred years of its celebrity, Chanel has created a revolutionary experience in their new CHANEL FACTORY 5 collection. With N° 5 at the heart, the collection consists of limited edition products that are inspired by everyday objects.
Thomas Du Pré De Saint Maur on the concept:
"To go back to the beginning of N°5. To go and find, as Gabrielle Chanel did at the time, a new, offbeat, unexpected inspiration. Through this concept, we want to return to the creation process of the first N°5 packaging. At the time, it was a simple laboratory bottle, a functional object that became luxurious and iconic. There was already this notion of transforming a common, ultra-functional object into a precious one. CHANEL FACTORY 5 celebrates this approach, this step to the side, in its own way."
View the collection
CHANEL
FACTORY 5
To celebrate the iconic Chanel N° 5 and the hundred years of its celebrity, Chanel has created a revolutionary experience in their new CHANEL FACTORY 5 collection. With N° 5 at the heart, the collection consists of limited edition products that are inspired by everyday objects.
Thomas Du Pré De Saint Maur on the concept:
"To go back to the beginning of N°5. To go and find, as Gabrielle Chanel did at the time, a new, offbeat, unexpected inspiration. Through this concept, we want to return to the creation process of the first N°5 packaging. At the time, it was a simple laboratory bottle, a functional object that became luxurious and iconic. There was already this notion of transforming a common, ultra-functional object into a precious one. CHANEL FACTORY 5 celebrates this approach, this step to the side, in its own way."
