THE FASHION INDUSTRY
POST CORONA
Contributor: Eirign
Photographer: @Le3ay
From sales going down by 40-50%, fashion weeks being cancelled and fashion brands cancelling their orders or not being able to pay their factories. The industry has had a wake up call and the impact of the pandemic will echo on for years, decades perhaps. Here's what we think is going to change in the fashion industry, post corona.
Sustainability
Sustainability is here to stay, in the broadest sense of the word. We're going to look for more key pieces for our closet, made out of sustainable material and preferably made locally. For fashion brands, repurposing dead-stock fabrics will become bigger than ever.
Fashion seasons will dissipate
With fashion brands opting for more off-season collections, seasonal fashion will lose its meaning over time. As a consequence, the fashion industry will focus less on trends, but more on key closet items, craftsmanship, sustainable fabrics and honest manufacturing.
Navigate the here and now
Fast fashion will slow down and more towards a matching supply and demand stream. It's going to be all about navigating the current demand, manufacturing in smaller quantities and setting up shorter supply chains.
Amplified digital shopping experience
The only contact-free shopping experience at the moment is online. Fashion brands are going to have to focus more on giving customers a satisfying online shopping experience. Be it on their site, social media or videos.
Comfort
Finally, people have experienced the comfort of home-wear during the lockdown. We predict people will want to continue this trend by looking for stylish but more comfortable items for their closet. And we think going from trend to health and comfort is a welcome shift in fashion.
THE FASHION INDUSTRY
POST CORONA
Contributor: Eirign
Photographer: @Le3ay
From sales going down by 40-50%, fashion weeks being cancelled and fashion brands cancelling their orders or not being able to pay their factories. The industry has had a wake up call and the impact of the pandemic will echo on for years, decades perhaps. Here's what we think is going to change in the fashion industry, post corona.
Sustainability
Sustainability is here to stay, in the broadest sense of the word. We're going to look for more key pieces for our closet, made out of sustainable material and preferably made locally. For fashion brands, repurposing dead-stock fabrics will become bigger than ever.
Fashion seasons will dissipate
With fashion brands opting for more off-season collections, seasonal fashion will lose its meaning over time. As a consequence, the fashion industry will focus less on trends, but more on key closet items, craftsmanship, sustainable fabrics and honest manufacturing.
Navigate the here and now
Fast fashion will slow down and more towards a matching supply and demand stream. It's going to be all about navigating the current demand, manufacturing in smaller quantities and setting up shorter supply chains.
Amplified digital shopping experience
The only contact-free shopping experience at the moment is online. Fashion brands are going to have to focus more on giving customers a satisfying online shopping experience. Be it on their site, social media or videos.
Comfort
Finally, people have experienced the comfort of home-wear during the lockdown. We predict people will want to continue this trend by looking for stylish but more comfortable items for their closet. And we think going from trend to health and comfort is a welcome shift in fashion.