Sustainability in fashion may have been a hype somewhat five years ago, but it is a trend that is definitely staying. If you, as a fashion brand, aren't thinking of sustainable ways to produce your garments, there's a chance you will lose your customers, who are starting to think of sustainable living.
For this editorial, we've partnered up with a couple of Dutch designers who are leading the way in their sustainable and innovative ways of fashion production. With collections that are fashionable conscious and well worth investing in.
Designer duo Diek Pothoven & Luuk Kuijf of MARTAN choose to create one-of-a-kind designs. They don’t aim for a bigger production, but instead specifically select fabrics from their own stock so as to create a no-waste material line of production. We layered their architectural apron with a stunning Philip Lim skirt and a hand-painted shirt by Jouez les Enfants, by designers Spike Spijker and Mies Splinter, who use left-over fabrics and dead-stock garments in their collections. To top it off, the look was styled with 14k solid gold jewelry by I.Ma.Gi.N. Jewels, with laboratory grown diamonds.
British-born designer Melanie Brown is the driving force behind BYBROWN, a brand offering premium rainwear. Using recycled coffee grounds, polyester and working with Bluesign® approved materials, BYBROWN is at the forefront of material innovation.
The first look features BYBROWN again. The second features GANT. GANT is known for their preppy and formal wear, shirts and pullovers. To show their commitment to sustainability in fashion, the brand recently launched an upcycle capsule collection. The look is styled by layering several of their shirts made from left-over fabrics, over a jacket from Jouez les Enfants. The third look features Aiayu, a 'materials first' company that chooses its suppliers based on their unparalleled expertise, craftsmanship and rich traditional history with materials. One of the values of the company is to reduce waste to a minimum. To create minimal packaging, they evenuse biodegradable poly-bags during processing and shipping. The look also features Soft Rebels, from their collection of ecosistable EcoVero fabrics, and A.G. Nauta Couture, a tailoring studio with creative director Netty Nauta at the helm, crafting garments meticulously by hand. The brand is available at the newly opened ABCND store in the heart of Amsterdam, a store making a statement by selling unique brands as well as secondhand gems. The last look features denim by Kings of Indigo by founder Tony Tonnaer. The brand is leading the industry with their five pillars of sustainability: planet friendly materials, sustainable water use, social responsibility, sustainable transport and waste consciousness.
This denim coat looks like a coat that came straight from a couture runway. The unique cocoon shaped denim coat comes from the hand of designer Tosca from their couture collection 'Ensemble'. For the collection, left-over denim pieces were re-used in new designs while the embroidery was done by a local embroidery artist. Creating a simple yet sustainable and sophisticated denim coat.
The cape and skirt are both from BYBROWN. This is one of our favorite looks. With sustainable fashion, there's often this stigma that it's for hipsters who value sustainability over fashion. This look tells the story of how sustainable fashion can be editorial and refined.