What is it?

The FENDI pop-up café at London's Selfridges is the new place to be. The department store's famous champagne bar The Found has been transformed into the FENDI Caffe — inspired by the new FENDI Roma Holiday Collection. Styled completely in the new collection's pink and yellow color palette, the FENDI Caffe features lush chairs and stylish tableware in the classic FENDI yellow and a powder pink tabletop. Come here for a frothy monogrammed cappuccino by day or chic cocktails served with their signature FF ice cubes at night. Cocktails include the Fendi 1925, the Roman Passion and the Fendi Cosmo, served completely on-brand in FENDI glasses.

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Why is it a unique experience?

Brands are increasingly trying to engage their audience to elevate their shopping experience. By doing a food pop-up, FENDI adds a certain playfulness to that experience, whilst maintaining their high-end reputation and visual aesthetic. The visual styling is on-brand to the smallest details — even the napkins and coasters feature the brand's iconic FENDI motif. I mean, who wouldn't want to complete their shopping afternoon in a stylish fashion?

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Where can I find it?

The FENDI Caffe can be found in London's Selfridges at champagne bar The Found on the ground floor. The pop-up is open until January 2021.