Dries van Noten launches her SS21 Ready-to-wear campaign in a stunning series shot by photographer Viviane Sassen. The collection was designed during the pandemic, which brought certain challenges to the designers design process. “You know how fond I was of fashion shows? The whole collection was built up around the idea of putting it on a catwalk. But this time, it was thinking about clothes for a shoot,” the designer says of the collection. The collection was shot on a Rotterdam beach and features sunny Bermudas, summery prints and light summery cotton jackets. There's a lightness to the collection that lingers — an energy that certainly draws you out, especially in these trying times.
Dries van Noten launches her SS21 Ready-to-wear campaign in a stunning series shot by photographer Viviane Sassen. The collection was designed during the pandemic, which brought certain challenges to the designers design process. “You know how fond I was of fashion shows? The whole collection was built up around the idea of putting it on a catwalk. But this time, it was thinking about clothes for a shoot,” the designer says of the collection. The collection was shot on a Rotterdam beach and features sunny Bermudas, summery prints and light summery cotton jackets. There's a lightness to the collection that lingers — an energy that certainly draws you out, especially in these trying times.