our magazine
Currant magazine is a biannual coffee table bookazine and online magazine. Currant Magazine is about appreciating a life of style, whilst seeking purpose behind it.
our mission
We live in a fast-paced society, where we mass consume content, trends and information by the day, hour or minute. We aim to filter the noise and curate today's stories — leaving you with impactful stories and visually captivating editorials.
our team
We're proud to be the first bicultural magazine publisher in the Netherlands. With this in our DNA, we bring a new contemporary, diverse and inclusive view to the magazine landscape. We believe new visions and voices contribute to a richer creative environment.
our studio
Currant Magazine is part of creative studio Random Productions based in Amsterdam. Random aims to create innovative and immersive experiences in the creative spaces of publishing, retail and art. With years of experience as a creative production studio under our belt, we're connected with 550 creative artists worldwide, ranging from photographers, videographers, illustrators, graphic designers, fashion and art researchers, makeup artists and more. Through our network, we produce all of our editorials in our production house.
our target audience
Our readers appreciate the aesthetics of fashion and design but also seek meaning behind the trends and societal changes of today. Our readers seek honesty, transparency and sustainability in the world, all in the hopes of a better tomorrow.
our numbers
Since establishing Currant Magazine in 2020, we've organically garnered a close-knit community of active readers. Currently, we're averaging 46.000 unique views and 241.000 overall views per month.
Due to our immersive site design, allowing for a longer browsing and reading time, we have a low bounce rate of 21% and a relatively high reading time of 1.47 minutes. On average, readers come back 3,8 times per month.
The largest group of our readers are between 25 — 34; they comprise 46% of our readers, with an average disposable income of 30.000. Most read by this group are our fashion and beauty editorials.
Our second group of readers is between 35 — 44; they comprise 31% of our readers, with an average disposable income of 42.000. Most read by this group are our lifestyle and art editorials.
Our third group of readers is between 18 — 24; they comprise 23% of our readers, with an average disposable income of 19.000. Most read by this group are our beauty and fashion editorials.
We have an international readership. With 59% of our readers coming from the Netherlands, 22% Europe (BE, LUX, DE, FR, UK) and 19% outside of Europe (US, CN, RU, KR, JP).
our print
Our print is sold online and in stores at MENDO and Athenaeum in Amsterdam and MagCulture in London.
Issue 1 — 750 copies (sold out in a month)
Issue 2 — 1.500 copies (sold out in a month)
Issue 3 — 2.250 copies (sold out)
Issue 4 — 3.000 copies
In 2023 we will have 1 print, which will be our celebratory anniversary issue. This book will be printed and sold in 10.000 copies in Europe.
our newsletter
The Currantly is a monthly newsletter highlighting our editorials and news. We're gradually growing our newsletter subscriptions to a community of 1.200 readers. We have an open rate of 72%.
general
Partnerships are based on brand and aesthetics alignment. To ensure authenticity and increase engagement with our readers, every editorial is created or directed by our creative studio.
online & social media
We accept gifted / bartered partnerships for online & social media editorials: The Covets, Editor's Notes/Picks and The Life.
January
9 — Getting ready for the new year
30 — Editor's notes/picks
*6 — deadline
February
6 — The Love Edit
27 — Editor's notes/picks
*3 — deadline
March
6 — The Air Edit
31 — Editor's notes/picks
*3 — deadline
April
10 — The Spring Edit
28 — Editor's notes/picks
*7 — deadline
May
8 — The Perfume Edit
26 — Editor's notes/picks
*5 — deadline
June
5 — The Water Edit
30 — Editor's notes/picks
*2 — deadline
July
10 — The Summer Edit
28 — Editor's notes/picks
*7 — deadline
August
7 — The Classics Edit
25 — Editor's notes/picks
*4 — deadline
September
4 — The Fashion Edit
29 — Editor's notes/picks
*1 — deadline
October
9 — The Fall Edit
27 — Editor's notes/picks
*6 — deadline
November
6 — The Skin Edit
24 — Editor's notes/picks
*3 — deadline
December
4 — The Holiday Edit
29 — Editor's notes/picks
*1 — deadline
send invites to
All invites to events, restaurants, hotels and other experiences for The Life can be sent directly to our Editor-in-Chief and Creative Director Igrien at igrien@currantmag.com.
send Currant Magazine packages to
All gifted products for The Covets can be sent to our Currant Magazine HQ:
Currant Creative
Doctor Jan van Breemenstraat 1
1056 AB Amsterdam
The Netherlands
partnership@currantmag.com (if needed for track and trace)
Contact our Partnership Coordinator Michèle at partnership@currantmag.com for any inquiries about gifted partnerships, the above schedule or other matters.
send packages to our editor-in-chief
All gifted products for our Editor's Notes or Picks can be sent to our editor-in-chief personally.
Contact Igrien at igrien@currantmag.com for her personal address.
general
Partnerships are based on brand and aesthetics alignment. To ensure authenticity and increase engagement with our readers, every editorial is created or directed by our creative studio.
online & social media
For advertising, new product launches, events, brand activations and other brand stories for online and social media, we have paid partnerships available throughout the year, for which we'd love to create a curated editorial for you.
Pricing starts at EUR 500 and includes a concept proposal and production costs. Simply contact Michèle below and we'll send you our proposal.
Advertorial examples:
example 1, example 2, example 3
print
For advertising, new product launches, events, brand activations and other advertorial stories for print, we have paid partnerships available throughout for our upcoming issue, The Fashion Issue (launch September '23).
Pricing
Advertising
2 - 4 paged spread
EUR 2.000
Advertorial (a curated brand story)
6 - 8 paged spread
EUR 4.000
Advertising + advertorial (a curated brand segment)
10 - 12 paged spread
EUR 6.000
Magazine / Editor's picks
placement in our curated lists
EUR 500
Simply contact Michèle below for the above packages.
Details
The Fashion Issue (n°5 — the anniversary issue)
Release 15 September
*14 July deadline for all materials
360 pages
10.000 printed copies
sales in selected stores in 12 countries
send invites to
All invites to events, restaurants, hotels and other experiences can be sent directly to our Editor-in-Chief and Creative Director Igrien at igrien@currantmag.com.
send packages to
All partnership products can be sent to Currant Magazine HQ:
Currant Creative
Doctor Jan van Breemenstraat 1
1056 AB Amsterdam
The Netherlands
partnership@currantmag.com (if needed for track and trace)
Contact our Partnership Coordinator Michèle at partnership@currantmag.com for any inquiries about partnerships, our print or other matters.