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Fashion brand Aimé Leon Dore is LVMH's latest investment. From the brand's preppy urban aesthetics to the brand's iconic New Balance collaborations – here's what you need to know about Aimé Leon Dore.

Fashion brand Aimé Leon Dore is making waves in the fashion industry with headlines everywhere last week about LVMH's investment in the brand. For those who do not know about the brand yet – here's what you need to know about the brand!

Its history

Aimé Leon Dore was founded in 2014 by Teddy Santis, who, without any background in fashion, started an urban menswear line in Queens, New York. With his Greek background, his love for 90s hiphop and urban culture, he created a streetwear line that would later be known as an elevated and urban preppy streetwear brand. The name Aimé is an amalgamation of the French word for 'loved', Leon is his father's nickname while Dore comes from Teddy's birth name Theodore – creating the brand name as we know it today.

Fashion brand Aimé Leon Dore is LVMH's latest investment. From the brand's preppy urban aesthetics to the brand's iconic New Balance collaborations – here's what you need to know about Aimé Leon Dore.

It's a (New York) favourite

The Queens-based label has been a favourite in the New York fashion scene for almost a decade now. The brand has been able to grow their community organically through a strong brand vision, aesthetics and the many collaborations the brand has had over the years. The brand's flagship store is currently located on Mulberry Street in Manhattan's Soho, designed with a classic European aesthetic. The store even has a Mediterranean-style coffeeshop next to it, giving a nostalgic heritage vibe to the place. The line in front of the store every day goes to show just how popular and loved the brand is.

Fashion brand Aimé Leon Dore is LVMH's latest investment. From the brand's preppy urban aesthetics to the brand's iconic New Balance collaborations – here's what you need to know about Aimé Leon Dore.

Its iconic collaborations

The brand has had collaborations with Woolrich, Timberland, Drake's (see campaign photos on this page) Porsche and New Balance to name a few. The New Balance collaboration is probably the most notable, having started in 2019 and spanning three seasonal collections so far. With each collaboration, Aimé Leon Dore has create a fresh take on classic New Balance designs, such as the 997, the 990v5, 550 (the 2021 favourite) and the newly launched 993.

Fashion brand Aimé Leon Dore is LVMH's latest investment. From the brand's preppy urban aesthetics to the brand's iconic New Balance collaborations – here's what you need to know about Aimé Leon Dore.

It's LVMH's latest investment

The brand is now making an international turn with LVMH's minority stake in the company. Being part of the LVMH family will undoubtedly enable the brand to grow into the luxury market internationally whilst maintaining the brand's own creative vision. LVMH's Luxury Ventures is known for investing in smaller brands with a high creative impact, having made previous investments in Gabriela Hearst, Heat and Officine Universelle Buly.

Fashion brand Aimé Leon Dore is LVMH's latest investment. From the brand's preppy urban aesthetics to the brand's iconic New Balance collaborations – here's what you need to know about Aimé Leon Dore.
Fashion brand Aimé Leon Dore is LVMH's latest investment. From the brand's preppy urban aesthetics to the brand's iconic New Balance collaborations – here's what you need to know about Aimé Leon Dore.
Fashion brand Aimé Leon Dore is LVMH's latest investment. From the brand's preppy urban aesthetics to the brand's iconic New Balance collaborations – here's what you need to know about Aimé Leon Dore.
Fashion brand Aimé Leon Dore is LVMH's latest investment. From the brand's preppy urban aesthetics to the brand's iconic New Balance collaborations – here's what you need to know about Aimé Leon Dore.
Fashion brand Aimé Leon Dore is LVMH's latest investment. From the brand's preppy urban aesthetics to the brand's iconic New Balance collaborations – here's what you need to know about Aimé Leon Dore.
Fashion brand Aimé Leon Dore is LVMH's latest investment. From the brand's preppy urban aesthetics to the brand's iconic New Balance collaborations – here's what you need to know about Aimé Leon Dore.

Fashion brand Aimé Leon Dore is making waves in the fashion industry with headlines everywhere last week about LVMH's investment in the brand. For those who do not know about the brand yet – here's what you need to know about the brand!

Its history

Aimé Leon Dore was founded in 2014 by Teddy Santis, who, without any background in fashion, started an urban menswear line in Queens, New York. With his Greek background, his love for 90s hiphop and urban culture, he created a streetwear line that would later be known as an elevated and urban preppy streetwear brand. The name Aimé is an amalgamation of the French word for 'loved', Leon is his father's nickname while Dore comes from Teddy's birth name Theodore – creating the brand name as we know it today.

Fashion brand Aimé Leon Dore is LVMH's latest investment. From the brand's preppy urban aesthetics to the brand's iconic New Balance collaborations – here's what you need to know about Aimé Leon Dore.

It's a (New York) favourite

The Queens-based label has been a favourite in the New York fashion scene for almost a decade now. The brand has been able to grow their community organically through a strong brand vision, aesthetics and the many collaborations the brand has had over the years. The brand's flagship store is currently located on Mulberry Street in Manhattan's Soho, designed with a classic European aesthetic. The store even has a Mediterranean-style coffeeshop next to it, giving a nostalgic heritage vibe to the place. The line in front of the store every day goes to show just how popular and loved the brand is.

Fashion brand Aimé Leon Dore is LVMH's latest investment. From the brand's preppy urban aesthetics to the brand's iconic New Balance collaborations – here's what you need to know about Aimé Leon Dore.

Its iconic collaborations

The brand has had collaborations with Woolrich, Timberland, Drake's (see campaign photos on this page) Porsche and New Balance to name a few. The New Balance collaboration is probably the most notable, having started in 2019 and spanning three seasonal collections so far. With each collaboration, Aimé Leon Dore has create a fresh take on classic New Balance designs, such as the 997, the 990v5, 550 (the 2021 favourite) and the newly launched 993.

Fashion brand Aimé Leon Dore is LVMH's latest investment. From the brand's preppy urban aesthetics to the brand's iconic New Balance collaborations – here's what you need to know about Aimé Leon Dore.

It's LVMH's latest investment

The brand is now making an international turn with LVMH's minority stake in the company. Being part of the LVMH family will undoubtedly enable the brand to grow into the luxury market internationally whilst maintaining the brand's own creative vision. LVMH's Luxury Ventures is known for investing in smaller brands with a high creative impact, having made previous investments in Gabriela Hearst, Heat and Officine Universelle Buly.

Fashion brand Aimé Leon Dore is LVMH's latest investment. From the brand's preppy urban aesthetics to the brand's iconic New Balance collaborations – here's what you need to know about Aimé Leon Dore.
Fashion brand Aimé Leon Dore is LVMH's latest investment. From the brand's preppy urban aesthetics to the brand's iconic New Balance collaborations – here's what you need to know about Aimé Leon Dore.
Fashion brand Aimé Leon Dore is LVMH's latest investment. From the brand's preppy urban aesthetics to the brand's iconic New Balance collaborations – here's what you need to know about Aimé Leon Dore.
Fashion brand Aimé Leon Dore is LVMH's latest investment. From the brand's preppy urban aesthetics to the brand's iconic New Balance collaborations – here's what you need to know about Aimé Leon Dore.
Fashion brand Aimé Leon Dore is LVMH's latest investment. From the brand's preppy urban aesthetics to the brand's iconic New Balance collaborations – here's what you need to know about Aimé Leon Dore.

What you need to know about Aimé Leon Dore

Aimé Leon Dore LVMH info

Fashion brand Aimé Leon Dore is making waves in the fashion industry with headlines everywhere last week about LVMH's investment in the brand. For those who do not know about the brand yet – here's what you need to know about the brand!

Its history

Aimé Leon Dore was founded in 2014 by Teddy Santis, who, without any background in fashion, started an urban menswear line in Queens, New York. With his Greek background, his love for 90s hiphop and urban culture, he created a streetwear line that would later be known as an elevated and urban preppy streetwear brand. The name Aimé is an amalgamation of the French word for 'loved', Leon is his father's nickname while Dore comes from Teddy's birth name Theodore – creating the brand name as we know it today.

Aimé Leon Dore LVMH info

It's a (New York) favourite

The Queens-based label has been a favourite in the New York fashion scene for almost a decade now. The brand has been able to grow their community organically through a strong brand vision, aesthetics and the many collaborations the brand has had over the years. The brand's flagship store is currently located on Mulberry Street in Manhattan's Soho, designed with a classic European aesthetic. The store even has a Mediterranean-style coffeeshop next to it, giving a nostalgic heritage vibe to the place. The line in front of the store every day goes to show just how popular and loved the brand is.

Aimé Leon Dore LVMH info

Its iconic collaborations

The brand has had collaborations with Woolrich, Timberland, Drake's (see campaign photos on this page) Porsche and New Balance to name a few. The New Balance collaboration is probably the most notable, having started in 2019 and spanning three seasonal collections so far. With each collaboration, Aimé Leon Dore has create a fresh take on classic New Balance designs, such as the 997, the 990v5, 550 (the 2021 favourite) and the newly launched 993.

Aimé Leon Dore LVMH info

It's LVMH's latest investment

The brand is now making an international turn with LVMH's minority stake in the company. Being part of the LVMH family will undoubtedly enable the brand to grow into the luxury market internationally whilst maintaining the brand's own creative vision. LVMH's Luxury Ventures is known for investing in smaller brands with a high creative impact, having made previous investments in Gabriela Hearst, Heat and Officine Universelle Buly.

Aimé Leon Dore LVMH info
Aimé Leon Dore LVMH info
Aimé Leon Dore LVMH info
Aimé Leon Dore LVMH info
Aimé Leon Dore LVMH info

Fashion brand Aimé Leon Dore is making waves in the fashion industry with headlines everywhere last week about LVMH's investment in the brand. For those who do not know about the brand yet – here's what you need to know about the brand!

Its history

Aimé Leon Dore was founded in 2014 by Teddy Santis, who, without any background in fashion, started an urban menswear line in Queens, New York. With his Greek background, his love for 90s hiphop and urban culture, he created a streetwear line that would later be known as an elevated and urban preppy streetwear brand. The name Aimé is an amalgamation of the French word for 'loved', Leon is his father's nickname while Dore comes from Teddy's birth name Theodore – creating the brand name as we know it today.

It's LVMH's latest investment

The brand is now making an international turn with LVMH's minority stake in the company. Being part of the LVMH family will undoubtedly enable the brand to grow into the luxury market internationally whilst maintaining the brand's own creative vision. LVMH's Luxury Ventures is known for investing in smaller brands with a high creative impact, having made previous investments in Gabriela Hearst, Heat and Officine Universelle Buly.

It's a (New York) favourite

The Queens-based label has been a favourite in the New York fashion scene for almost a decade now. The brand has been able to grow their community organically through a strong brand vision, aesthetics and the many collaborations the brand has had over the years. The brand's flagship store is currently located on Mulberry Street in Manhattan's Soho, designed with a classic European aesthetic. The store even has a Mediterranean-style coffeeshop next to it, giving a nostalgic heritage vibe to the place. The line in front of the store every day goes to show just how popular and loved the brand is.

Its iconic collaborations

The brand has had collaborations with Woolrich, Timberland, Drake's (see campaign photos on this page) Porsche and New Balance to name a few. The New Balance collaboration is probably the most notable, having started in 2019 and spanning three seasonal collections so far. With each collaboration, Aimé Leon Dore has create a fresh take on classic New Balance designs, such as the 997, the 990v5, 550 (the 2021 favourite) and the newly launched 993.

What you need to know about Aimé Leon Dore

Fashion brand Aimé Leon Dore is making waves in the fashion industry with headlines everywhere last week about LVMH's investment in the brand. For those who do not know about the brand yet – here's what you need to know about the brand!

Its history

Aimé Leon Dore was founded in 2014 by Teddy Santis, who, without any background in fashion, started an urban menswear line in Queens, New York. With his Greek background, his love for 90s hiphop and urban culture, he created a streetwear line that would later be known as an elevated and urban preppy streetwear brand. The name Aimé is an amalgamation of the French word for 'loved', Leon is his father's nickname while Dore comes from Teddy's birth name Theodore – creating the brand name as we know it today.

It's a (New York) favourite

The Queens-based label has been a favourite in the New York fashion scene for almost a decade now. The brand has been able to grow their community organically through a strong brand vision, aesthetics and the many collaborations the brand has had over the years. The brand's flagship store is currently located on Mulberry Street in Manhattan's Soho, designed with a classic European aesthetic. The store even has a Mediterranean-style coffeeshop next to it, giving a nostalgic heritage vibe to the place. The line in front of the store every day goes to show just how popular and loved the brand is.

Its iconic collaborations

The brand has had collaborations with Woolrich, Timberland, Drake's (see campaign photos on this page) Porsche and New Balance to name a few. The New Balance collaboration is probably the most notable, having started in 2019 and spanning three seasonal collections so far. With each collaboration, Aimé Leon Dore has create a fresh take on classic New Balance designs, such as the 997, the 990v5, 550 (the 2021 favourite) and the newly launched 993.

It's LVMH's latest investment

The brand is now making an international turn with LVMH's minority stake in the company. Being part of the LVMH family will undoubtedly enable the brand to grow into the luxury market internationally whilst maintaining the brand's own creative vision. LVMH's Luxury Ventures is known for investing in smaller brands with a high creative impact, having made previous investments in Gabriela Hearst, Heat and Officine Universelle Buly.

Aimé Leon Dore LVMH info

What you need to know about Aimé Leon Dore

Fashion brand Aimé Leon Dore is making waves in the fashion industry with headlines everywhere last week about LVMH's investment in the brand. For those who do not know about the brand yet – here's what you need to know about the brand!

Its history

Aimé Leon Dore was founded in 2014 by Teddy Santis, who, without any background in fashion, started an urban menswear line in Queens, New York. With his Greek background, his love for 90s hiphop and urban culture, he created a streetwear line that would later be known as an elevated and urban preppy streetwear brand. The name Aimé is an amalgamation of the French word for 'loved', Leon is his father's nickname while Dore comes from Teddy's birth name Theodore – creating the brand name as we know it today.

Aimé Leon Dore LVMH info
Aimé Leon Dore LVMH info

It's a (New York) favourite

The Queens-based label has been a favourite in the New York fashion scene for almost a decade now. The brand has been able to grow their community organically through a strong brand vision, aesthetics and the many collaborations the brand has had over the years. The brand's flagship store is currently located on Mulberry Street in Manhattan's Soho, designed with a classic European aesthetic. The store even has a Mediterranean-style coffeeshop next to it, giving a nostalgic heritage vibe to the place. The line in front of the store every day goes to show just how popular and loved the brand is.

Its iconic collaborations

The brand has had collaborations with Woolrich, Timberland, Drake's (see campaign photos on this page) Porsche and New Balance to name a few. The New Balance collaboration is probably the most notable, having started in 2019 and spanning three seasonal collections so far. With each collaboration, Aimé Leon Dore has create a fresh take on classic New Balance designs, such as the 997, the 990v5, 550 (the 2021 favourite) and the newly launched 993.

Aimé Leon Dore LVMH info
Aimé Leon Dore LVMH info

It's LVMH's latest investment

The brand is now making an international turn with LVMH's minority stake in the company. Being part of the LVMH family will undoubtedly enable the brand to grow into the luxury market internationally whilst maintaining the brand's own creative vision. LVMH's Luxury Ventures is known for investing in smaller brands with a high creative impact, having made previous investments in Gabriela Hearst, Heat and Officine Universelle Buly.

Aimé Leon Dore LVMH info
Aimé Leon Dore LVMH info
Aimé Leon Dore LVMH info
Aimé Leon Dore LVMH info
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All images courtesy of Aimé Leon Dore

Aimé Leon Dore LVMH info
Fashion brand Aimé Leon Dore is LVMH's latest investment. From the brand's preppy urban aesthetics to the brand's iconic New Balance collaborations – here's what you need to know about Aimé Leon Dore.

What you need to know about Aimé Leon Dore

Fashion brand Aimé Leon Dore is LVMH's latest investment. From the brand's preppy urban aesthetics to the brand's iconic New Balance collaborations – here's what you need to know about Aimé Leon Dore.

Fashion brand Aimé Leon Dore is making waves in the fashion industry with headlines everywhere last week about LVMH's investment in the brand. For those who do not know about the brand yet – here's what you need to know about the brand!

Its history

Aimé Leon Dore was founded in 2014 by Teddy Santis, who, without any background in fashion, started an urban menswear line in Queens, New York. With his Greek background, his love for 90s hiphop and urban culture, he created a streetwear line that would later be known as an elevated and urban preppy streetwear brand. The name Aimé is an amalgamation of the French word for 'loved', Leon is his father's nickname while Dore comes from Teddy's birth name Theodore – creating the brand name as we know it today.

Fashion brand Aimé Leon Dore is LVMH's latest investment. From the brand's preppy urban aesthetics to the brand's iconic New Balance collaborations – here's what you need to know about Aimé Leon Dore.

It's a (New York) favourite

The Queens-based label has been a favourite in the New York fashion scene for almost a decade now. The brand has been able to grow their community organically through a strong brand vision, aesthetics and the many collaborations the brand has had over the years. The brand's flagship store is currently located on Mulberry Street in Manhattan's Soho, designed with a classic European aesthetic. The store even has a Mediterranean-style coffeeshop next to it, giving a nostalgic heritage vibe to the place. The line in front of the store every day goes to show just how popular and loved the brand is.

Fashion brand Aimé Leon Dore is LVMH's latest investment. From the brand's preppy urban aesthetics to the brand's iconic New Balance collaborations – here's what you need to know about Aimé Leon Dore.

Its iconic collaborations

The brand has had collaborations with Woolrich, Timberland, Drake's (see campaign photos on this page) Porsche and New Balance to name a few. The New Balance collaboration is probably the most notable, having started in 2019 and spanning three seasonal collections so far. With each collaboration, Aimé Leon Dore has create a fresh take on classic New Balance designs, such as the 997, the 990v5, 550 (the 2021 favourite) and the newly launched 993.

Fashion brand Aimé Leon Dore is LVMH's latest investment. From the brand's preppy urban aesthetics to the brand's iconic New Balance collaborations – here's what you need to know about Aimé Leon Dore.

It's LVMH's latest investment

The brand is now making an international turn with LVMH's minority stake in the company. Being part of the LVMH family will undoubtedly enable the brand to grow into the luxury market internationally whilst maintaining the brand's own creative vision. LVMH's Luxury Ventures is known for investing in smaller brands with a high creative impact, having made previous investments in Gabriela Hearst, Heat and Officine Universelle Buly.

Fashion brand Aimé Leon Dore is LVMH's latest investment. From the brand's preppy urban aesthetics to the brand's iconic New Balance collaborations – here's what you need to know about Aimé Leon Dore.
Fashion brand Aimé Leon Dore is LVMH's latest investment. From the brand's preppy urban aesthetics to the brand's iconic New Balance collaborations – here's what you need to know about Aimé Leon Dore.
Fashion brand Aimé Leon Dore is LVMH's latest investment. From the brand's preppy urban aesthetics to the brand's iconic New Balance collaborations – here's what you need to know about Aimé Leon Dore.
Fashion brand Aimé Leon Dore is LVMH's latest investment. From the brand's preppy urban aesthetics to the brand's iconic New Balance collaborations – here's what you need to know about Aimé Leon Dore.
Fashion brand Aimé Leon Dore is LVMH's latest investment. From the brand's preppy urban aesthetics to the brand's iconic New Balance collaborations – here's what you need to know about Aimé Leon Dore.
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