The Loewe x Spirited Away collection
Loewe has recently come out with a brand new collection in honour of Studio Ghibli's Spirited Away. The animated film is a cult classic and favourite among young and old, telling the story ten-year-old Chihiro who finds herself on a journey into the world of Kami, the spirit world, trying to find her way back home. The collection is a nostalgic tribute to the 2001 film, with apparel and accessories featuring heroes Chihiro and Haku and the beloved Kaonashi and Susuwatari.
The fashion house, known for their iconic Puzzle, Gate, Hammock and the new Cubi bag, has collaborated with photographer Juergen Teller to shoot the collection's campaign, featuring singer Dua Saleh alongside Kit Butler, Hyunji Shin and Mica Arganaz.
Why we love it
Studio Ghibli has produced so many animated classics for decades now and we grew up loving it. Everything from Studio Ghibli's storytelling to the artistic direction and magnificent characters. It's part of our history and a way for us to escape into nostalgia. Studio Ghibli is also a beautiful match with Loewe's playful identity and we will always cheer on a collection that is more focused on storytelling rather than introducing a new trend.
Why we need it right now
Without a question, these past few years have been challenging for the world. Every time there was a glimmering hope, we were thrusted back into the stark reality that the pandemic has brought. As the world is slowly adapting to a new reality of living with the corona-virus, we're also starting to find our loves and passions again. Forget about fashion trends for now, we want to celebrate life again. An in general, we dare to dream a little again.
The best items
THE SUSUWATARI CANVAS TOTE – perfect for every day wear.
THE YU-BIRD YELLOW T-SHIRT – to wear whenever you're sad (because how can you resist the Yu-bird)
THE KAONASHI SHIRT – the perfect one-and-done blouse
THE SUSUWATARI PUZZLE BAG – the only Puzzle bag you'll want to carry this year
THE SUSUWATARI HOODIE – don't accuse us of Susuwatari favouritism!
