Designer Maria Grazia Chiuri proudly presents the Dior Pre-Fall 2021 collection. The collection, that was inspired by designer Ello Fiorucci, features a blend of heritage and modern savoir-faire. Complete in Fiorucci style, the collection boasts a bright pop culture vibe. “My team and I wanted to play with fashion,” said Dior designer Chiuri of designing the collection, and added "we would like to come back to making fashion in a more light, less serious way, because we are all people that love fashion, so we want to be optimistic for the future."
Pieces in the collection are a reimagining of Dior classics and feature leopard motifs on PVC raincoats, sporty quilted outerwear, playful prints of hearts and polka dots and colorful floral patterns. The collection is an ode to joie de vivre and the exceptional craftsmanship of the fashion house.
The ad campaign was lensed by photographer Brigitte Niedermair in a stunning and vibrant polaroid series.