Data can be divided in personally identifiable data and anonymous data.
Personally identifiable data is personal and can be identified back to a specific person (i.e. you, when you sign up for a newsletter and disclose your name and email address). We may use personally identifiable data for newsletters, competition entries and event signups. The tool we use for this is MailChimp. Under no circumstances do we disclose personally identifiable data to third parties, unless we have your permission to do so.
Anonymous data is statistical and is generally used to track grouped actions on a site (i.e. when we want to track the performance of an editorial and collect data about the overall view and read count of the editorial). We may use anonymous data to monitor the effectiveness of our advertising and marketing campaigns and to help us improve reader engagement. The tool we use for this is Google Analytics. We only disclose anonymous data to third parties to showcase our overall site performance to advertisers and prospective partners or if we are required to disclose any data to the law by court order.
Cookies are information pieces that a website transfers, tracks and stores to your hard drive. In general, Cookies perform an essential function in making a visit to a page you visit efficient and helpful for you. By accepting Cookies, you may allow information about your previous visits to be stored on your computer. Most web browsers automatically accept Cookies, but if you want to prevent Cookies from being transferred, tracked and stored, you can simply adjust the settings in your web browser.
While no data protection is 100% secure, we take advanced technical measures to keep the site, our server and all data collected from it, secure and safeguarded against unauthorised or unlawful use of data, whether it's personally identifiable data or anonymous data.