Fernando Gomez on Visual ASMR

Beauty photographer Fernando Gomez is knownfor his visually captivating photography. He has shot for Chanel, YSL, Dior to name a few and regularly shoots for Vogue and Harper’s Bazaar. His works are colourful triggers of sensation, often leaving you with a sense of wonder.

First off, your works are vibrant in colour, clean in composition and powerful. How would yousay your works represent you as a person?

“It’s funny because although my work is colourful, vivid and very impactful — I’m actually the opposite as a person. I have been known to come across as a very serious and introverted person. But it’s always fun to see the contradiction between my work and myself and how different we interact with society.”

Your use of colours is at the core of your works. How important is this element to you personally?

"Very important. I’m a person who focuses on colours as a way of expressing and sharing my emotions. And in a way that translates back to my every-day life too. If you look inside my house, it is all black and white. And for me, it works as a clear canvas that lets me focus better on using bright colour schemes when I am creating.”

What other elements do you hold onto for yourphotography?

“I would say that my work is very organic and light focused. And I’m always open to changes and letting the photograph appear before me, rather than focusing too much on something beforehand.”

So aside from aesthetics, do you think it’simportant to also allow room for ‘life’ on set?

“I think that you have to have a balance between the subject you’re photographing and what you have in mind as a story. Sometimes when I have someone in front of me on set, I think it’s very important to try to capture what you set out to get. But at the same time, I want to capture the moment as it happens and not be too focused on everything in my mind.”

As a beauty photographer, you work closely with makeup artists and stylists, who each have their own visions. How do you balance different visions on set?

“After working with a lot of makeup artists and stylists I’ve come to realize that everything is a part of a puzzle of the final photograph. So with every shoot, it’s just a matter of getting all of those parts to fit together.”

When do you know an image is ‘finished’?

“For me it’s a gut feeling — a sensation that tells me that I have the photo that I had in mind from the beginning. Of course this feeling has changed after time, but it’s definitely something I can tell very easily nowadays when I see it.”

Lastly, what elements in life stimulate or inspire you in your works?

“I’m easily inspired by my surroundings. Whether it’s the light changing through the day, changing landscapes, or little things that you see when you’re walking on the street. Sometimes even the smallest and unexpected details can light a spark.”

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