BLOOMS DAY

For our Fall Winter '21 season, we present a fashion editorial by photographer Ramona Deckers. In the series, Ramona explores the theme of thriving.

"The story is about how we thrive in the midst of chaos and how we prepare for the imminent doomsday. We created a story revolving around 'survival'. Stylist Tess wanted to add colour to the story to give the theme of 'survival' a positive twist. In the end, the series is about not taking life too seriously and just playing along. Life is a video game sometimes. So we turn every dooms day into a blooms day."

— Ramona

Created by
A fashion editorial by photographer Ramona Deckers about turning surviving into thriving in a post pandemic world. Ramona teamed up with Sandra Govers and Tess van Rooijen.
A fashion editorial by photographer Ramona Deckers about turning surviving into thriving in a post pandemic world. Ramona teamed up with Sandra Govers and Tess van Rooijen.
A fashion editorial by photographer Ramona Deckers about turning surviving into thriving in a post pandemic world. Ramona teamed up with Sandra Govers and Tess van Rooijen.
A fashion editorial by photographer Ramona Deckers about turning surviving into thriving in a post pandemic world. Ramona teamed up with Sandra Govers and Tess van Rooijen.
A fashion editorial by photographer Ramona Deckers about turning surviving into thriving in a post pandemic world. Ramona teamed up with Sandra Govers and Tess van Rooijen.

BLOOMS DAY

For our Fall Winter '21 season, we present a fashion editorial by photographer Ramona Deckers. In the series, Ramona explores the theme of thriving.

"The story is about how we thrive in the midst of chaos and how we prepare for the imminent doomsday. We created a story revolving around 'survival'. Stylist Tess wanted to add colour to the story to give the theme of 'survival' a positive twist. In the end, the series is about not taking life too seriously and just playing along. Life is a video game sometimes. So we turn every dooms day into a blooms day."

— Ramona

A fashion editorial by photographer Ramona Deckers about turning surviving into thriving in a post pandemic world. Ramona teamed up with Sandra Govers and Tess van Rooijen.
A fashion editorial by photographer Ramona Deckers about turning surviving into thriving in a post pandemic world. Ramona teamed up with Sandra Govers and Tess van Rooijen.
A fashion editorial by photographer Ramona Deckers about turning surviving into thriving in a post pandemic world. Ramona teamed up with Sandra Govers and Tess van Rooijen.
A fashion editorial by photographer Ramona Deckers about turning surviving into thriving in a post pandemic world. Ramona teamed up with Sandra Govers and Tess van Rooijen.
A fashion editorial by photographer Ramona Deckers about turning surviving into thriving in a post pandemic world. Ramona teamed up with Sandra Govers and Tess van Rooijen.

Blooms Day

BLOOMS DAY

For our Fall Winter '21 season, we present a fashion editorial by photographer Ramona Deckers. In the series, Ramona explores the theme of thriving.

"The story is about how we thrive in the midst of chaos and how we prepare for the imminent doomsday. We created a story revolving around 'survival'. Stylist Tess wanted to add colour to the story to give the theme of 'survival' a positive twist. In the end, the series is about not taking life too seriously and just playing along. Life is a video game sometimes. So we turn every dooms day into a blooms day."

— Ramona

A fashion editorial by photographer Ramona Deckers about turning surviving into thriving in a post pandemic world. Ramona teamed up with Sandra Govers and Tess van Rooijen.

BLOOMS DAY

For our Fall Winter '21 season, we present a fashion editorial by photographer Ramona Deckers. In the series, Ramona explores the theme of thriving.

"The story is about how we thrive in the midst of chaos and how we prepare for the imminent doomsday. We created a story revolving around 'survival'. Stylist Tess wanted to add colour to the story to give the theme of 'survival' a positive twist. In the end, the series is about not taking life too seriously and just playing along. Life is a video game sometimes. So we turn every dooms day into a blooms day."

— Ramona


prev
next
info
close

Team:
Tess van Rooijen
Marije via Bloom
Allard Studios

Beauty:
Ellis Faas Cosmetics, Kevin Murphy, Dyson

Styling:
Arket, Daily Paper, Isabel Marant, Miu Miu, Chloe, Proenza Schouler, Rains, Moncler, Calvin Klein, Adidas, Soft Rebels, Frenken, Jenneskens, Modstrom, Prada, Ganni, Esme Studios, Ilja, Olaf